You're saying it's free and then in the same sentence saying that it's not.
My argument is that the discount you're talking about won't be enough for most stores. At least in my experience, a lot of stores don't have the kind of singles inventory to make such a thing worth it. You have to:
1. Convert the viewer into a potential customer
2. Have the cards they want (not a cheap or easy task when you're talking about eternal formats)
3. Have them at prices that make it worth ordering from you.
Again, this may just be my experience at stores with relatively small inventory.
I like commentary because
* If I'm watching Magic as my primary activity, I'm not going to be captivated if every play is followed by 15+ seconds of absolutely nothing. Commentary kills the dead air and helps keep me interested.
* If I'm watching Magic and doing something else, the commentators provide play by play so I can still know what's happening without switching focus.
AFAIK, you can't charge but you can put up donate links and if you average enough viewers, people can "subscribe." A portion of that subscription goes to the streamer. I don't stream enough to know exactly how this works though.
I hadn't thought of the appeal of trying to get on camera but I disagree with the advertising portion. My reasoning is that, based on stores that currently stream, they're not getting that many viewers. The odds of one of those viewers being within driving range to go play is pretty low. (Though I recognize that the lack of SCG streaming may also change the streaming numbers making my point void)
Now if they're doing something like running a series, that's different. Maybe I'll decide to take a 3 day weekend to $city and stop by to win that lotus they're giving away.
Jupiter games use to stream back they did the NELC. I know KDM (Eli Kassis, and friends) want to stream their quarterly 40 duals events but the current venue, a Christian men's club, apparently has not heard of the internet yet. I bet some of the other local stores near me like Mythic Games or Tales of Adventure could stream their big legacy events with a little more of a push.
My opinion on commentary is that bad commentary is worse than no commentary, but good commentary is priceless. I hate the SCG syndrome of the commentators not knowing what they're talking about, misunderstanding rules or the game state or anything like that, in addition to just bad jokes and dickriding their stable of players. Or worse is just narrating the gameplay without any added content or original thought. Good commentary is insightful, teaches players about what matters in matchups and how to play cards strategically, points out several possible options and explains their outcomes, while still being fun and accessible. It's cool to tell stories and relate bits of personal information or Magic lore but the ultimate goal should be discussing the strategy.
By free advertising, I just meant bringing some notoriety to the store itself. I know I'm a lot more likely to buy from a retailer online if they're promoting Legacy. Then again, they could also do one of those news banners at the bottom ala CFB used to do on their Magic TV shows.
To me, the ideal solution would be 4-5 big stores parcitipating; one in each corner of the US - North East US (there's several cities with stores that could do this), Atlanta, California and Seattle areas for example. The stores would rotate streaming 1 weekend a month on the same website and could even cross promote. That way, the stores don't have to pay for tours or even renting out venues but attract large-ish crowds. Legacy players in those areas could come to the big tournaments, it would provide streaming each weekend for the format/vendors, and no one store would have to worry about 'burning out' the people in their area from Legacy events. It's just an idea.
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