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Lots of people pay double the price for dura ace over ultegra man. LOTS

So the intangibles and the marginal value that may increase is worth it to MANY. Sometimes that 1 ounce would help you...

I don't think its possible to put a quantitative data on something where in a match with some thing going down the wire, where 1 life matters, you can justify not using underground sea over watery...

When there's a 1000$ prize at the end of the tunnel, you will want that sea 99.99% of the time, unless you want to play death shadow, which by the end of the tunnel, they have a 0.01% of getting...

Fetchable horizon canopies.

Thats how you get everyone to change.