Quote Originally Posted by CutthroatCasual View Post
I doubt WotC makes a lot of money off Masters sets given that the print runs are much more limited than Standard sets (while being "unlimited"). I honestly believe that Masters sets are WotC's gift back to the players. I wouldn't say they lose money on them, but that they don't make nearly as much money off them as many on Reddit claim. They have no obligation to print these sets, and could make much more money off spending time developing more Standard sets which would be more widely distributed while also moving more product.
10 bucks per pack, what a gift!