Quote Originally Posted by Lemnear View Post
WotC ignored for more than 10 years the potential of the growing market, which is online gaming, for a physical product, they barely ever bothered to advertise in mainstream media. MTG spreads mainly through mouth to mouth Propaganda and/or if people stumble into one of the local comic/larp/tabletop/etc shops around the globe.

This is failing in advertising 101 anno 2018 and no one of these analog dinosaurs at WotC or Hasbro is able/willing to hire someone to break open their inbreed structures.

Seriously, unless you hit "mtg" into google, stumble over their website or right into your local MTG shop, you prolly will never hear about the brand/game or ... god forbid ... try it.

WotC is literally ONLY fishing customers in their own pool of players, without any serious effort to attract NEW people at all. The last TV commercial of MTG was like 5 years ago.
I only see my students playing Yu-Gi-Oh during breaks, but never MtG.

As for trying to reach new people, they're trying - except this whole "diversity" thing is completely misguided and ineffective.

Quote Originally Posted by morgan_coke View Post
How many more bad quarters do the suits at Hasbro give WotC on this? And what kind of idiocy will they pull to try and "restore profitability"? I'm specifically looking at the super-low quality paper stock they switched to as an example.
My expectation is that Papa Hasbro brings down the hammer once MtG Arena flops. Although they're probably just going to replace Chris Cocks instead of doing the necessary purge at all levels.