To their eternal misfortune, many if not most competitive or semi-competitive Magic players are too ambitious to quit when the going gets tough. Ban their decks, increase the pace of rotation, throttle back the reprints, eliminate a format, and they still keep coming back. I am guilty of this, too. I doubt that this PT is going to make a significant proportion of Modern players rethink their commitment to the format.
Even if they do, well, Modern players usually weren't the ones buying sealed product anyhow, and WotC have no Modern Masters planned for 2016.
On the other hand, the Standard people and the occasional singleton (EDH and so on) player watching the coverage will definitely overlook how Modern is managed, and will want to at least try out to play Eldrazi beatdown. (I know I would, if Standard wasn't a bottomless money drain.) And that of course means higher sales.
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